Canadian Rental Association appoints director

Melanie Misener, executive director, Canadian Rental Association (CRA).

The Canadian Rental Association (CRA) has appointed Melanie Misener as its new executive director.

The CRA said Misener, who had served as interim executive director, brings a wealth of experience in leadership, strategy and member engagement as well as “a fresh and dynamic vision to the CRA.”

She had been its executive assistant for five years before taking the interim role in May.

Prior to joining the CRA, she was the manager of the Executive Office for the Niagra Association of REALTORS and the publication coordinator for the Business Link Media Group.

In her new position, the CRA said she will strengthen its role as a “vital resource for the equipment and event rental industries in Canada.”

Her focus will be on enhancing member services, expanding advocacy efforts and leading strategic initiatives to support the evolving needs of the rental industry.

Sheldon Fingler, president of the CRA Board of Directors, said, “We are thrilled to welcome Melanie Misener as our new Executive Director,” said “Her expertise and drive for success make her the ideal choice to guide the association through its next chapter, focused on the needs of members and collaboration.

“I’m honored to take on this role at CRA and work alongside its dedicated members, partners and staff,” said Misener. “I look forward to building on the association’s strong foundation and helping drive meaningful progress for our industry.”