Contractor embroiled in bid rigging scandal gets a new name

British contractor Morrisroe Group has announced a rebranding of its subsidiary company Cantillon Demolition, which will now be known as Morrisroe Demolition.

Brian Morrisroe, CEO at Morrisroe Group Brian Morrisroe, CEO at Morrisroe Group. (PHOTO: Morrisroe)

Morrisroe acquired Cantillon back in October of 2020 in a move that broadened the company’s portfolio and enabled the group to provide a “full demolition and basement box service”.

While Cantillon was among several contractors recently fined by the UK’s Competition and Markets Authority for bid rigging, the rebranding is said to be part of a previously planned integration strategy that further brings two of the group’s brands under the same umbrella.

According to the company, the rebrand intends to “present a clearer message” about the services it offers to the construction and demolition markets.

Brian Morrisroe, CEO & Founder of Morrisroe Group, said: “I believe it is the right moment for us to further align our brand.

He added: “Our demolition business increasingly represents us in the early procurement stages, communicating our unique value proposition to our clients.

“The idea of our integrated specialist delivery model encompassing demolition through to the completion of the structure has gained considerable traction in our market, so it made sense that our intention to work seamlessly together ‘as one’ should be reflected in our branding.

“I believe this will create greater internal alignment and will add momentum to our ongoing improvement and future growth plans.”

The change to Cantillon comes hand-in-hand with that of construction company AJ Morrisroe, which will now be known simply as Morrisroe.

The update to the companies’ names will also bring them more in line with the group’s other subsidiary, geotechnical specialist GSS Piling.

Morrisroe acquired GSS Piling in May of 2019 along with its sister firm Geostructural Solutions, and two years later established Morrisroe Piling as a key brand that now operates under the geotechnical specialist.

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, Scaffold & Access Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest Events
Scaffolding Association reveals 2024 winners
The SAIA has announced its Project of the Year and Association Award winners
John McClelland to give ARA Q4 update
McClelland to present “ARA’s Q4 Equipment Rental Forecast and Market Update” during Working at Height event
Judging panel announced for Working at Height Awards
Experts from Sunbelt Rentals, Home Depot Rentals, MEC and Ruthmann-Reachmaster to judge entries
Off-Highway Research

The gold standard in market research

Off-Highway Research offers a library of more than 200 regularly updated reports, providing forensic detail on key aspects of the construction equipment industry.

Our detailed insights and expert analyses are used by over 500 of the world’s largest and most successful suppliers, manufacturers and distributers, to inform their strategic plans and deliver profitable growth.

Click here to visit our website